Take Your Keyword Searches To A New Level With A Google Search
Proper SEO and Keyword research is a daily activity for website or blog owners, but many do not realize that a google search is a great way to find keywords that are fairly easy to find if you know how to look. Google shows you what people are searching for as you type into a search box
I know you have seen it and have even used the keywords that Google suggests when you type a keyword.
Those suggestions are based on user activity searching for those words.
Keywords with Intent
The phrase that pop in suggestions from Google are users intending to find an answer for a problem or a question they have. So this makes these searches a bit more valuable to you as a marketer. You have a ready-made list of keywords to target with articles in your niche.
These are Keywords with intent. Which leads to you writing with intent so that you can capture that traffic that is readily searching for an answer. You have a much better chance of converting if you find what folks are looking for and targeting that as long as it is within your market.
The subheading probably has you wondering what soup has to do with keyword searches?
Well it is a technique used to find keywords based on submitting a letter from the alphabet after a base search term. For example: If you search for the phrase “how to make” then add an “M” “how to make m” then you will get results like shown below.
The suggestions came up with “how to make money affiliate marketing” as one of the suggestions. This potentially could be good traffic wise, so you run it up in your favorite keyword tool I Use Jaaxy, but you can use whatever you like. Find out of this is worth pursuing as an article choice.
Alphabet Soup 102
Now that you have the method down how about we show you the next phase. Add a letter before your term, Like for example, “learn ” and you could then add one after as well and go with ” learn how to make money with affiliate marketing” if you use the example from above.
Something else happened here that can help you even more. A whole new set of possible keywords displayed. Repeat the steps from above and make your list and soon you will find that you have unlimited options to share content with your audience
I bet you thought I was going to show you some crazy secret method for this phase. Actually it is fairly easy to find relevant keywords to target buy using this method. Then you right down several options you want to look into and find out the traffic and competition levels for your choices before you create an article
Use Your Tools
A google search alone won’t be enough to see what your chances are for rankings. But the information provided by this method is far more effective than randomly searching your keyword tool for a selection that meets what you want to share.It gives you a first hand look at what your audience is looking for, that is invaluable information
Use your tool of choice to take the next step in the research for actionable keywords. I will use my Go to tool, Jaaxy, for my example
The columns we want to look at are “AVG”, “Traffic” and “QSR” the “SEO” column is also helpful.
So what do they mean to you? good question.
- AVG- is the total searches for the last 30 days for that specific keyword phrase
- Traffic- is an algorithmic guess at what you could reasonably expect to see on your site if you made page 1 in search results
- QSR-(Quoted Search Results) is your competition, the number of competing websites that have posted using the same keywords
- SEO is a 1-100 scale 100 being the best. The likely hood percentage that you would rank page1 with that word
So here is how this helps you. Find a result that has over 100 AVG and less than 100 QSR, this is a starting point for your website until it matures and can compete with the big boys so to speak. They are called low hanging fruit keywords.
It means that you have a great chance to rank in that search based on the keyword phrase. You may be thinking why only do look at 100 for avg traffic. It shows a real trend that is searched for, sure it may not be the traffic level you are looking for but you won’t get much traffic at all if you are floundering on page 14 in search results.
As in the example below shows the term “how to make money affiliate marketing” shows up and meets our criteria for +100, -100. And a 90% chance at ranking well for this phrase.
Certainly we would like to find a higher level of traffic and lower competition. You will find them regularly, no worries. The point with this excersize is to get ranked well and start seeing traffic to your site.
Now the tool you use may not have a QSR column instead you may have one that has PPC stats or CPC stats like how much it will cost as pay per click for that phrase. This is one reason why I use Jaaxy. I do not want PPC data, I want the competition listed. PPC will take care of itself when the time is right
On a side note: Jaaxy has an Alphabet soup option within the tool itself, so you can pretty much do what you did in google and do it in jaaxy, if you so choose.
While we are here. If you like, you can follow along and try the same search or one of your choice right here in Jaaxy. You get 30 free searches so no worries. No personal info required besides an email.
Try your search in the box below
Here is a video showing the process of using Google for keyword searches
One of the major keys to success online is being relevant with your content based on what someone is looking for, if they are a match then you have done your job. So by using the method above, you can be very relevant in your approach to an article or campaign based on the trend.
As we mentioned above. The intent of the user is to find an answer, you can be relevant to that quest by focusing on the phrase they used and creating content based on that in a way that can solve the issue they have. That is relevance and it will convert for you.
So we have covered a few things, I hope they help you understand how to use Google to greatly enhance your keyword searches. Every little bit helps when it comes to having the information needed to have a chance to show well in ranks. This means traffic which leads to revenue.
The important parts to remember here are the alphabet soup method, and relevancy. You will be able to have a dramatic improvement in traffic levels if you follow the method and provide content that helps your readers.
Did you find your answer with your Jaaxy search? comment below and let me know. Or if you used this new technique in another tool and have had success, I would love to hear about it. Please share your success with my readers and we can all benefit from the information.
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