How To Compress An Image Online-[Fast and Easy]
Today’s online market is very competitive but there are also many great opportunities to make a great living online. Website and blog owners regularly add images to their sites, knowing how to compress an image online easily is a must because of the importance that Google places on user experience as a ranking factor.
You can really put your site into a tailspin in SERPS if you do not pay attention to images and how they affect the performance of your website.
I will show you in this post, how to quickly and easily compress an image online for free. I have a go to option that works very well.
just as there are many image types, like.JPEG, ..PNG and so on, there are also different types of compression that will be used for your images.
Lossy Compression- is a where the integrity of your image can change but you also can see larger reductions in file sizes when the image is optimized. .JPEG images are normally compressed using this type.
It is possible that you can see a different physical size for your image after optimization, which may lead you to use another image. Either way, you should still try to compress every image you load to your published pages or posts.
Lossless Compression– is where you maintain the integrity of the image quality wise which is nice but you may see smaller reductions in file size when optimized. Not always, I just did one today that saved me 71%. .PNG images primarily are optimized by Lossless compression.
How To Do It
to compress your image online you need a place that you go or software you use to make that happen.
I used TinyJpg.com a nice free tool that lets you drag and drop images into the optimizer and then you download the results to your files or your media library within your site editor
This image above is compressed using tinyjpg. It is also a screenshot of the front page of their website. So the stats indicate that I saved 63% on optimizing this image. You can simply drag and drop your image into the box above when you are on the site.
Then you select download either at the right side of the display or download all from the button below. See above image and it will make sense. You can drop in several images at once and download them all at the end.
They have a nice plugin that you can use on your site but it is for a cost so until you think you need it, stick with the free option you will be just fine
There are many image optimization tools online, you certainly do not have to use the TinyJpg if you prefer a different tool. I just showed you what I use. The tools of choice become a bit subjective, based on many factors but I encourage you to find one that works for you and
Other free tools that you can try
Image Optimizer– They have a nice free tool that can perform a variety of optimization functions. They have a donation option if you feel like throwing them a bone to keep the site free. Not required but if you use it regularly it is the courteous thing to do. Call it a professional courtesy if you will.
Kraken.io Free as well and has several options for the process. Drag and drop as well and it is quick and easy
You may ask why we compress images? what’s the big deal? It is a big deal because a well-established blog or website has hundreds or even thousands of images on it. You may not be there yet but as your site matures you will be adding a wide variety of images to your site. Google Loves Images.
The other reason is that with all the pictures on your site the speed your pages load when searched or selected can slow down considerably, which leads to a less than optimal user experience. Most users wait an average of 4 seconds for a page to load before moving on.
I am the same, I do not wait, I want the information displayed quickly when I search online. I see way to many sites that are full of slow loading pages. It is annoying as a reader and as a business owner you need to be aware of that. Because it will cause you to lose sales.
So to make sure your readers have a good experience you really need to be aware of how this process plays out in regard to page loading speed on your website. I have a post I just recently posted about exactly that issue.
See my post “Why Image Optimization Is Key To Google PageSpeed Insights” I use the same image from above and explain a bit about how my page speeds work and also why it is critical to your rankings.
In that post I also mention how not optimizing or compressing can have a direct correlation to the revenue generated from your site. So really if you want to do really well online, you first have to make sure you follow the steps to make that happen, this is one of those steps.
Once you get into the habit of compressing images, it becomes a routine. I can guarantee you that if you make it a regular habit to do them before you load them to your site, you will save quite a bit of time later on when trying to address site speed and page loading times.
I myself was a bit negligent in my routine as well and launched several articles without optimizing the images. I later had to go back and fix many images which took a great deal of time away from my research and other website activities.
Now I also know of a tool that I use that helps a great deal with this routine. “Site Content” it is a proprietary tool developed by Wealthy Affiliate that allows members to create, store, optimize and organize content prior to publishing on their sites.
The tool has many great features but one is the images. There are well over 1 Million pre-optimized images that are royalty-free images ready to use on your site. It is a really helpful tool, that I use every day. If you are interested in learning more about Site Content. See my post about it titled Website Content Management Tool.
OK, so this post was a simple example of how to compress an image and the reasons why it is important.
The daily routine is key, making sure you do it every time. You will have much greater success if you do and also the revenue for your site will be substantially more than if you have a slow loading website.
You can always ask me anytime about what I use for my business. I have no problem sharing, Comments are great for that if you would like to leave one that would be appreciated.
Thanks for taking the time to read this post