How to Create a Blog Post in WordPress-For Beginners
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How to Create a Blog Post in WordPress
Simple steps to make your blog shine
Exciting times right? you have a blog and want to know how to How to create a blog post in WordPress that gets noticed and let’s the World know you are here. Well today we are going to cover that and a bit more. It is a form of expression and a great way for you as a blog owner to share your knowledge and help others learn. You may even make a buck or two while your are at it.
The basic format of creating a WordPress blog Post are fairly simple once you understand the intent of each step, Researching content ideas and taking the time to put it down on your blog and sharing it with the World can not only be exciting but also a learning experience. As you progress you can grow your blog into a site into an authority on your chosen topic.
What is a Blog Post
A blog post is an entry on a blog or a website that contains either text(content), media in the form of images and videos or also info graphics. It is a collection of knowledge being shared by you to your readers. You have seen them all over online, when you do a Google information search and click on one of the results, most likely, that is a blog post. You are reading a blog post right now 🙂
Blogs and websites are almost one in the same, folks split hairs between websites being for E-commerce and sales and blogs being more informational, but in my opinion they are basically one in the same. It just depends on the format you are using.
How To Structure Your Blog Posts
There is a method to the madness, when it comes to creating a good blog post. The following outline covers the basics.
- Article Title– Use your keyword in a way that is engaging for the reader
- Featured Image or Media– Not required but a good idea. Not all themes support featured images, if not you should at least have an image right away in the article.
- Introduction to your content– an explanation of how your article will share your message and also grab the readers attention
- Main Content– The bulk of your information set up with headers and a flow that explains your point-
- Image or Media-perhaps a video or a nice picture
- Call to action– when you want the reader to do something like leave a comment, or share on social media or click a button for an offer of some sort
- Conclusion- Close out your post with a summary of what you covered and add additional thoughts on the topic
That is pretty much the basic outline, you of course can add or change depending on how you feel comfortable, following the basic outline will get you used to creating posts or pages that have a good flow and deliver the information you are trying to share.
Create Your First Blog Post
Once inside the WordPress editor use the menu at the left and select either “Post” or “Pages” they work basically the same way. For this example we will use Post as our selection. At the top of the new window you should see the blank text box. That is where the article title goes, more on titles and keywords coming up.
The selections on the window have the tools for editing your content like Bold text and header tags and so on. Use these to create the content for your article below in the text area. Adding images and other elements as desired to share your information.
Here is the basic editor in the classic format. Yours will probably look a bit different in block editor, I use classic so it will look a bit different but the functions are the same. You will need to add the classic editor plugin if you want to use it. Then you can set it as default in the “settings” tab on your menu.
Other wise you get the new Block editor which is more of a drag and drop type format but also has the same features I listed above. It depends on your preference. I would suggest adding the classic plugin first and trying both to see what you like and use that method going forward.
Note: You can add a plugin that adds additional features to your text editor to make it easier and more organized, in case you feel you need more choices for editing. The plugin is called Tiny MCE Advanced. Check it out. It works for both the block editor as well as the classic. Here is what I use after adding the above plugin
Keyword Research Is Key
Before you sit down to write your article, you have to know what you are trying to share. This is where strong keyword research matters. The topic of keyword research is an entire article on it’s own, and I wont cover it all. As a starter you can use Google as a base to get ideas on what to write about within your niche. A Google search is a great way to find keywords
You should plan on spending time researching topics and doing some form of keyword research before you start a blog, have a plan on what you will share and organize your articles to be of value to others and also get found, by using keywords. The intent should be to share valuable information your audience is seeking
Get familiar with how Google and Bing, show you what people are searching for simply by using a search. then as you go forward you may consider using a good keyword tool to help you even further.
Free keyword tools like Ubersuggest can get you started but, There are several good ones but they usually have a cost associated with them if they are any good for long term use. Don’t let that scare you, you can do just fine starting out with Google keyword planner and free tools until you are ready to add a few costs to your blog budget.
Using Header Tags On Your Blog Post
To enhance the appearance and readability of your post, using header tags are a good idea and also are a very good idea for proper SEO. Depending on what fields you have in your editor box for writing you should have a drop down that says paragraph and inside that you have your header size options.
Use H1, for your titles and then H2, and H3 depending on preference for your flow and subheading information
Why Your Post Title Matters
The title is what gets people to your page, also known as the Meta Title, it should be relevant to the topic you are covering. For example if you have an article about home made dog food, you would want a title that covers what you will talk about in regards to home made dog food. Not dog toys or how to train your pet.
As a best practice, your title should contain your article keyword as well. You can add different words to it to make it catchy but try and have it properly SEO optimized by containing your keyword.
Meta title is what shows up in Google search and your best chance to get a click and have a reader engage your content. This also should contain your main keyword. Meta titles can be added in many ways, but most SEO plugins provide that ability for you, you just fill in the fields and update the post and you are set up. There are ways to do it with code but best bet is a plugin if you are using WordPress.
The Meta Description is the short snippet of text that shows beneath the Meta Title in Search result. This is just as important as the Meta Title, Your chance to summarize in 160 characters or less what your article covers.
Here is a video of these exact steps listed above
You can add the Meta title and description the easy way by adding an SEO Plugin. There are two great options for this. The “All in One SEO Pack” and “Yoast SEO”, Both are great plugins and they provide you many great options for your SEO Including the text fields for you to enter the Meta Title and Meta Description. I use the “All In One SEO Pack” since it is pre installed on all my sites by my hosting provider along with Kraken.io Pro version image optimizer.
There are other ways to add the Meta Title and Description to your blog posts but for WordPress sites I recommend one of the plugins listed above. They have tutorials and information on how to set them up and use the features provided. I will be doing a post about my SEO Plugin soon and they may help you see it in action.
Adding Media Elements
Media is how you connect the reader with your content. It can be images, Videos, Audio files, Download files or just info graphics. Use whatever works to convey your point and enhance the user experience.
I have added a few images to this post so you can get an idea of what I mean. Do not over do it, adding to many media items can bog down the loading time for your page and have a negative impact on your rankings. But do add media, use your best judgement on what is enough to share your thoughts.
Featured images are just an image that is assigned as the main image for your post, it is normally at the top or near the top of your post and also is what shows in search results if you are lucky enough to have your image appear. (More on that in another post).
Your featured image can be what you share on social media to get readers to your blog. many themes’ Most actually have some way to set a featured image for your posts or pages. This is done per article, so you can have different images for different blog posts
The Featured image for this post is at the top of this page. It is just an image from my image library that is assigned to this post, so no worries on finding a magic repository of featured images. Just use one that matches your topic and is interesting enough to get someone to come to your site and read the information you have to share.
For a great free image editor tool to use for creating your own featured images try Canva. The free version should work just fine. I use Canva to edit the images for all my sites, very intuitive and also has templates for the right sizes to use if you so desire.
Publish Your New Blog Post
Once you have your message ready to go and feel it is ready. Publish the blog post. Don’t worry the blog police wont come after you if something is a bit off, you can always edit and update if you find something.
Just follow good SEO practices and do not stuff your keywords in just to get them in. Google(The Blog police) will find out and the next time some one finds your post it will be in an undisclosed location somewhere in cyber space.
I’m Kidding of course about the last part but my point is write naturally and do not worry about adding certain words or phrases in several spots, let it flow and you will rank for other phrases you didn’t even plan on
Has this helped you understand how to create a proper blog post on your WordPress website or blog?
There is a basic format, start with the format and once you get the hang of it and get comfortable you can add or change what may or may not be working as well for you, But the main parts of the outline all have value to both Google and your readers.
Depending on how you plan to use your blog you can put as much time into it as you want. If you are a casual blogger just sharing a few posts and having discussions then you can surely mix it in whenever suites you and may not need to do a ton of research.
If you are planning to make some money doing this than you will want to commit some time regularly to it and even set aside a budget you can afford for whatever costs come along like web hosting, domain names, tools, subscriptions whatever you decide to use
The main thing you want to do is connect with your audience and share information that’s helps them find what they are looking for.
Please comment below and share your experience or even questions. I would be happy to connect and will respond to comments. You are free to share this post if you found it valuable
Have a Fantastic Day