How To Find a Niche Market In 2020-The Key To Profits


How To Find a Niche Market

Find Your Profitable Target Market With Ease

When starting a new online business, the most important step is to know your market and who you will be targeting as you share your information and create that great user experience for your readers. Learning how to find a niche market that can properly help you succeed is priority one for your business.

By understanding what your market is looking for can dramatically increase your chance of success. To often there are websites online advertising in a broad format that try to cover to big of a spectrum because they are chasing hot trending products or services and often those sites suffer greatly when those trends recede a bit.

My aim is to help the visitors of my site get the information needed to truly start and maintain an online business. Specifically in this article about ,how to find a niche market, I will demonstrate and explain what is needed to properly find a niche market. I have been doing this for a while now and I know what it takes to make an online business succeed and what is critical information needed before you start your business

In this article I will show you how to find a niche market that you can profit from. There is a multi step process to make this work and I will recommend a couple tools that will greatly help you in reducing the workload needed to find your market.

Once I have shown you how, you will be able to search for your own niche and get started right away on your online empire.Here is a video walk thru of the tool I use to do the job. In the information below you will see how it all comes together



Learn what a Niche is and if it will work for you

The term “niche market” gets thrown around online all the time and many people may not understand exactly what that is. The short version is, a group of people looking for something you can provide them with, like information or products they are interested in.

A niche is basically a market you are targeting to share your information with, and it is very important to make sure you are specific enough to increase your chance for success. It is a bit counter intuitive to think that you need to market to a smaller group of people when we operate on the worldwide web right?, I felt the same way when I started, but soon realized that was an error and I learned what works and what does not.

Why not sell to everyone? well the reason is simple, most people are not looking for your information, so it could cost you a great deal of time and money to do what I call the splatter effect in marketing and hope something sticks. I promise you, that strategy will fail. Let me help you take the first few steps in understanding your market and how to bring it all together.

To Know Your Niche You Must Know Your Skill

Have a passion you want to share with the world, but don’t quite know how to find a niche market that you can profit from? Well I can help you out. First let me explain a bit about niche marketing. It all comes down to a few things that can refine your search. First Know what you have to offer, like a skill or a hobby or information you want to target. Secondly be as specific as you can within your target.

Just as an example, Say you feel you are an interested in “books for kids” as a niche, since you feel you know about kids books pretty well. Unfortunately that niche is a bit broad, yes you can still show your knowledge and share information regarding kids books, but will you get found in searches? Let’s see.

As shown in the video at the top of the page, the example showed that you may need to be a bit more specific if you want to be competitive. Try ” The Best Story Books For Kids”, a much more specific niche and less competition and a much better chance of ranking in that niche. See how that works? Still share your information but be more specific and relevant to your market

Take a few minutes as a bit of a homework assignment and write down a few of your interests or even stuff you may want to learn about. Then refine that down to three or four main interests then take it one more step and break those down into specific area’s like I did above. The next step will be to see if you can find your competition in the steps below

Let Research Be your Guide.How To Find a Niche Market

Once you have narrowed your niche down, now you can research and gather as much information as you can about it. This will be an ongoing process as you will need to continually post new information and get user engagement on your site before you start to see much benefit. You should conduct research in multiple ways.

  1. Keyword research to find more related content for posts ( see my Jaaxy keyword tool review)
  2. Niche research for your brand so you are up to date on latest information
  3. Market trends to see what folks in your niche are searching for(Google trends)
  4. Affiliate programs for a program related to your niche

These are just a few places to use but neither should be left out as this is a long haul adventure not a sprint.

Proper Tools to Help You Find Your Niche

To get the information you desire you need good tools. Find a few good sites for information like “wiki how” to find out what the hot topics are and how you can help within your niche. Also, you need a great keyword tool that helps with not only the research but also with rankings and how your competition is doing, as well as providing you with a multitude of content topic ideas for your site.

Other research sites like Google trends, and can help you see what is selling and how to gauge the market a bit. Google trends will tell you what people are looking for.

The tools I use are great and they really make is easy to find a great market. As in video above, I use Jaaxy An all in one tool that has pretty much all you need in order to check the boxes off in your research guide above.

Secondly, I found a Golden nugget of an E-book that has truly helped me in my research, a nearly 300 page guide on step by step instructions and video’s on a repeatable process that will be your go to process as you go forward. The guide is called the Sell Niches Bundle

The bundle will show you how to go to the source for your research and also offer up hundreds of potential niche markets to look into. I did not write this book but it is truly top shelf and well done.

Follow the Numbers In Jaaxy

Once you have an idea what you are searching for, using Jaaxy, you just need to follow the numbers. AVG, TRAFFIC, QSR, KQI these are explained below. To find the market with the best chance of getting ranked due to low competition and also a good amount of traffic is preferred. Going after traffic only, will normally get you buried in the rankings and defeat the purpose of your marketing. Wait until your site is more established, then you can tackle the bigger fish, so to speak.

Remember the example above? “books for kids” was high traffic but also high competition, so odds are you will struggle to get ranked. That’s why a smaller amount of traffic but lower competition gets you traffic and still produces results. The “best story books for kids” is way more specific. A smaller market but a better chance of success. Get it?

The options below are available in the Jaaxy Keyword tool, among other options.

  • AVG– Total searches monthly – These are the traffic numbers of people looking for your exact keyword search phrase. Even small numbers here are good, it means traffic which will potentially payout. If you rank just by the keyword then you will have a much greater chance of long term success than if you have artificial rankings like PPC
  • KQI (Keyword Quality Index) – This is keyword quality indicator. Green is the best, meaning it has a much better chance of being successful for you in all your rankings
  • QSR (Quoted Search Results) – This is your competition. This is the number of websites using the same exact keyword you searched for. If you aim under 400, you have a good chance of getting ranked (300 is ideal). The opportunities are truly endless for keywords and having this information is extremely helpful
  • SEO Power –This takes into account the three other metrics above and determines if your keyword is a good candidate to get ranked, the indicated number is a % chance of ranking on page 1 for your keyword provided you have good content. If you can get ranked, you WILL make money online

Using the information you have gained from your research, can now lead you to many options within your niche. You will be able to repeat these steps for any new niche you are interested in for another website. By continuing to add quality information to your site and interacting with visitors you will move up the ranks within your keyword niche and soon be able to profit for your efforts.

Next Step To Find Your Niche is Yours

I hope this guide helps you understand how to find a niche market. I can help you get started right now on your own journey. As mentioned above Jaaxy is just one of the tools or places to start your research with.

You need to know the numbers when doing your research and Jaaxy can help, Just using the free version alone will show you how valuable this can be if you use the information I provided above to refine your search. To try Jaaxy out just select the search box below to try Jaaxy for yourself for free

I have been in the online Business World since 2004 running a variety of online businesses. Having struggled a bit when I started back in 2004 ,I learned many new ways to succeed. Having discovered the importance of rankings and keywords I have used that knowledge among other skills to operate a successful online business today. Having been at the beginning as you are now, I am very familiar with the niche research process and how to find a niche market that can be profitable and sustainable

Can I help you find a niche? Let me know. Leave a comment and lets talk about it

Thank You for your time


I have been in the online world since 2004 I have the experience to know how to help you succeed. The best decision I ever made is becoming an affiliate marketer as my business is flowing well. I can help you do the same, and get that online business going. Please see my About Todd Page for more information

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6 Responses

  1. Cathy says:

    Interesting. I always thought that finding a niche is about following your passion, but I realized this is a blunt approach. Without data, I can’t really build anything.

    Keyword research is what shows me the black and white of my niche, what’s hot, what’s not and what exactly is profitable. In essence, finding a niche is all about finding keywords opportunity and if you know how to do that well, you can potentially become successful in that niche.

    • Todd says:


      I agree with you that keyword research is what provides the real behind the scene data you need to profit from a passion and turn that into a niche market. The ability to understand how keywords work and how they help shape your content you share goes along way to providing a foundation of success. Following a passion is what fuels the research, your passion can be refined into a market and at the same time you share your message with the world. The work together to provide the method to make it all happen, as long as you add good quality content you can greatly improve your chance of making it all work out

      Thanks for your the great comment.

      Take Care


  2. Norman says:

    Hello and thanks for sharing, your post is well detailed and has a lot of good information that will really help your readers to know how to go about this. It is good to see that you are sharing your years of experience to help others to have success in the online world. Your post is an easy read. Thanks for sharing.

    • todd says:


      I am all about helping folks get the right information. there is to much deception going on online, so to provide quality accurate information helps people make an informed decision on their future. I appreciate the nice words about the post, I try and keep them short so folks don’t get bogged down with information over load.

      Thank You for the Comment

  3. Kenny Lee says:

    When I started online marketing, I didn’t give keyword research much thoughts. I just create contents and publish and guess what, it doesn’t gain any traction with search engine and users alike. I do not get the engagement I’ve wanted. Then, I start taking niche and keywords seriously, and has followed much of strategies that you have covered. Now I start seeing positive progress with my website.

    • Todd says:


      Glad you explained that about just posting content with little regards to keyword research. I see to many people try and get traffic with little to no research on SEO or Keywords. Having a consistent pattern to follow really helps. I know I have seen a consistent flow of visitors doing it this way. It works. using the right tool makes a huge difference. Jaaxy is the best that I have seen.

      Thanks for helping spread the word by commenting

      Take Care

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