What Is Pay Per Click Marketing

what is pay per click marketing

Jump Start Your Revenue With Pay Per Click


Many websites and blog owners today including big companies invest heavily in advertising. Exposure is key online, and the way to get exposure quickly in today’s online world is with pay per click marketing (PPC). What is pay per click marketing? in a nutshell, it is advertisers paying for the right to be listed high within search results in very competitive keywords in an attempt to drive revenue through their website.

What is pay per click marketing
Pay per click marketing also referred to as PPC can really help get the traffic to your website or blog post. But it comes with a price. If you have seen some of my other posts on this website I strongly advise new website or blog owners against PPC when first starting out. I will explain

To rank organically in search engines like Google and Bing and the others you need good solid content and a consistent schedule of posting information and updating your content to provide value for your readers. This part most people know already but when many do not understand is that you need to build site trust and authority with the search engines before they will rank you organically. When I say organically I mean by not using pay per click marketing but ranking by the merits of the content and keywords used on the post of the page you launched. Google and Bing want to know you are serious and can show that you are providing value for your visitors before you get rewarded with good ranks.

This process of building site trust and authority takes time sometimes many months to truly get fully established as an organically ranking site. So the website and blog owners frequently turn to PPC to bridge the gap and generate revenue in the meantime. This approach can have mixed results

Do Not Jump To Early

Getting going on PPC before your site matures can lead to a very expensive website because you will normally spend more than you want to when starting out on PPC until your website is generating a profit on its own Organic means.

That being said, PPC can have a huge impact on the success of your website or blog and help drive the traffic needed for a proper revenue generating source. It can cost any amount from $.001 per click to many $’s per click depending on how much competition there is for your keyword. So you have to way the balancing act of how much do you want to commit to advertising on PPC before you learn to convert organically. This website is set up as an organically ranking website. I am still working on the site authority and maturity but are ranking well with most of my posts and I consistently outperform PPC sites because of solid Keyword research and the patience to build a solid foundation for success.

I Learned the Hard way

As an example of how PPC can be both good and not so good for a new website, Let us use my own personal example.

I started a retail website back in 2004 and had no idea about how important Keywords are for organic rankings. I jumped right to PPC marketing to get my sales, Yes it worked but it also made me in the long run much less money since I had to pay more than a third of what I was making in revenue as advertising costs. I also spent way more than planned by bidding too much for a click on a particular keyword. It was a $400 Mistake. The end result was I learned how PPC can help drive traffic to my site but also learned that it is very expensive if not done properly.

There are ways to use PPC properly which will, in turn, have a major impact on the success of your brand. I normally strongly advise against using PPC until a website has enough site authority to generate sales organically since it will be much more cost effective.

Watch out for the trends

What tends to happen to all of us is that we want that instant result and want to see money immediately and do not wait so we make PPC the focus and then get burned in the end by spending way too much for our website results in return. This is a habit that will lead to many more struggles in your online journey. Take the time to build a proper foundation for your content and learn how to convert sales before going hog wild into PPC.

Where to go

Bing Ads and Google Adwords are the most common places for your PPC set up, there are others that do so as well but Let’s stick with these 2 for now. The key to success with PPC is to be as specific as possible. Yes that means limiting your audience a bit, but it will lead to a much better success rate.
Think of it this way, if you are online searching for “Orange Widgets” and you see ads for “Blue Widgets” you won’t be finding what you are looking for. When you find an ad with your exact search phrase in it, I bet you are more likely to select that one than one that is much more broad in the approach, correct?

Both Bing Ads and Google Adwords and Let’s throw in Google Adwords Express, all have the ability for you to be very specific with your posting, when you create your ad title you will also be prompted to add a set of keywords to target, that list needs to also be as specific as possible and not loaded up with 30-40 vague keywords.

Here is an example below of an ad using Bing Ads. The keyword is “ways to make money online”

Be as specific as possible when setting up your ad groups when you input the targeted keywords into the group. Trying to hit 30 Keywords with one ad is to vague, for this ad above I used only 4 keywords when I run it. I am not currently running this as I am getting my latest promotion ad ready for launch. But the link still works in case you want to check it out.

Make Money Online


Pay per click marketing can be a huge advantage for your online business but it is very important to do it properly and as I have shown in this post, can be expensive if you make a mistake. Done right and you can continue to scale up your PPC campaigns until you have a great source of income that far surpasses your ad budget. The trick is to learn how to do it all correctly. If you would like to properly learn how to do PPC marketing you may consider the training that Wealthy Affiliate offers, The last 3 classes in the 7 class boot camp are all about PPC marketing They make you build a solid foundation of success first that’s why the training is at the end instead of the beginning

I hope this post helps put into perspective how PPC marketing can work for you. If I can provide more information or you would like to comment on your PPC experiences so far, please comment below and we can help others by sharing the information.


I have been in the online world since 2004 I have the experience to know how to help you succeed. The best decision I ever made is becoming an affiliate marketer as my business is flowing well. I can help you do the same, and get that online business going. Please see my About Todd Page for more information

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